02 April 2025

Bayobab has announced a strategic five-year agreement with Infobip to leverage its Communication Platform as a Service (CPaaS), which will enable Bayobab to utilize Infobip’s Customer Modules, Routing management, and security solutions for campaign management, APIs, analytics, and SMS delivery across the African continent.

Through this partnership, Bayobab aims to streamline its SMS connectivity while reducing administrative costs associated with messaging services. Infobip’s advanced platform simplifies the process for brands, allowing them to securely connect once and manage SMS traffic to MTN and other mobile network operators (MNOs) without the need for individual connections.

“We wanted to simplify how brands manage messaging in Africa with a single access point, high-quality service, and necessary controls,” said Kedar Gupte, Chief Mobility Business Officer at Bayobab. “Our partnership with Infobip equips us to fulfill this vision on a large scale and is crucial for tapping into Africa’s growth potential, where consumers increasingly demand messaging solutions, chat applications, and internet access.”

“Our partnership optimizes Bayobab’s SMS connectivity and routing across Africa, supporting its expansion plans. We have made significant investments in our CPaaS enablement capabilities, which now serve MNOs worldwide with top-tier security and efficiency,” said Matija Ražem, Chief Commercial Telecom Officer at Infobip.