28 February 2025

To attract investments in digital technology, the Malagasy authorities want to promote the branding ‘Madagascar, destination of digital service.’

Several institutions in the country, including the Ministry of Digital Development, Posts and Telecommunications (MNDPT), have signed a memorandum of understanding with the Group of Information and Communication Technology Operators (GOTICOM).

This agreement marks the official launch of the Choose Digital Madagascar project and the quality label for digital services in the country, Excelia. It will coordinate the efforts of stakeholders to develop the digital environment, e-commerce platforms and ICT training centres. The project is supported by the European Union through the Export Development and Regional Integration Support Program (PADEIR).

“As the Ministry of Data, we are committed to providing relevant and accessible data to all decision-makers, whether in the public or private sector. In a world where data has become as precious as gold, we must ensure its optimal use for the development of Madagascar,” said Stéphanie Delmotte, Minister of Digital Development, Posts and Telecommunications.

Madagascar wants to position itself as a hub for digital services. The country wants to increase the contribution of digital to its GDP and is multiplying initiatives in this direction. It has thus approached China, South Korea, India and France to conclude various partnership agreements. Earlier this month, an interactive digital platform centralizing the country’s socio-economic data was launched for investors.