Yas Tanzania is rolling out a new smartphone financing program in partnership with ZTE, according to local reports.
The initiative aims to enable customers to purchase smartphones through instalment payments, a move designed to strengthen Yas’s position in the Tanzanian mobile market, particularly in expanding mobile internet access.
Chief Commercial Officer Jorge Soto stated at the launch of ZTE’s latest phone models that Yas’s mission extends beyond simply providing connectivity. The company seeks to empower Tanzanians with affordable smartphones and reliable internet, opening doors to education, business opportunities, and everyday life improvements. This approach aligns with efforts to address one of the main barriers to mobile internet adoption identified by the Global Mobile Phone Association (GSMA): the high cost of compatible devices.
The introduction of affordable smartphones could therefore allow Yas to attract new internet subscribers, previously held back by the high price of the devices. At the end of June 2025, the operator held a 28.8% market share in mobile internet, or 15.5 million subscribers.
