Axian Group has announced a strategic partnership with Mastercard to introduce innovative digital payment solutions in five African countries where Axian operates mobile networks.
The collaboration aims to enhance financial services in Madagascar, the Comoros Islands, Senegal, Togo, and Tanzania, by launching a range of virtual and physical card offerings, along with merchant solutions, under Axian’s Mixx and MVola brands.
In these markets, where Axian’s services are branded as Yas, consumers will be able to use their Mixx and MVola applications to activate and load virtual cards, access live foreign exchange rates instantly, and monitor or cancel transactions in real time. These features are designed to make international payments more efficient, secure, and convenient for users.
Erwan Gelebart, CEO of Axian Group’s digibank and fintech division, emphasised that the new solutions would empower millions of consumers, small and medium-sized enterprises, and entrepreneurs to conduct transactions via mobile phones. He highlighted that this move would also bolster the digital ecosystems within those markets, providing users with the tools needed to thrive in an interconnected world. Gelebart expressed that the partnership with Mastercard would enable customers to shop, send cross-border remittances, and manage their businesses securely through mobile applications.
Mete Guney, Mastercard’s Executive Vice President for Market Development in EEMEA, added that the partnership reflects their ongoing commitment to creating simple and secure payment methods. He noted that working with innovative companies like Axian is vital to driving financial inclusion and accelerating the growth of Africa’s digital economy.
